A well-designed website is one of the most powerful digital marketing tools entrepreneurs can use. Among the countless reasons why small businesses need a website, a good website is essential to increase your online presence and credibility.
A 2021 survey of over 1,200 business owners found that 1 in 4 small businesses do not have a website. Many business owners may think having social media accounts on Facebook, Twitter, Instagram, and LinkedIn are enough. However, without a website, these small businesses lack a “home base” from which their social accounts can link, affecting Google search rankings.
Why do small businesses not have a website?
A study commissioned by Verisign concluded nearly two-thirds of consumers believe a business with a website is more credible than a company without one. Despite this, some small business owners choose not to have a website for various reasons…