An In-Depth Guide to Using Google Analytics 4

An In-Depth Guide to Using Google Analytics 4

I’ve heard from a lot of marketers and business owners who weren’t excited about the switch. Change is always hard, but I really think GA4 will be seen as a great update in a couple of years. For starters, it provides a ton more data and is more customizable—which...
Why Every Business Needs A Website

Why Every Business Needs A Website

A business’s online presence, regardless of industry, can have a massive impact on its success. In this day and age, some businesses still don’t realize that a majority of their customers will visit their website before making a purchase. Having a strong online...