When searching for information on a company or an organization, most consumers and businesses these days turn to the Web first. A website can be an invaluable two-way communication resource, allowing a business both to share its message and to hear from users—not only through chatbots and online forms but also by functioning as a record of what users value. But perhaps a business website’s most important role is as a company’s 24/7, global sales rep.
To ensure your company’s website is offering value to users, educating about you and your business and, most importantly, leading to sales, it’s essential to track and analyze traffic and performance. To do this effectively requires not only the right set of tools but also an awareness of what you should be looking at (and for). Here, 15 members of Forbes Technology Council share tools and tips to help business leaders better monitor and learn from their company websites.